As wedding professionals, we strive to stand out from the crowd so that we book more weddings. It's hard, though, if you don't have time to learn the ins and outs of a newly engaged millennials brain.
Isn't it frustrating that a millennial will find you online, submit a request for more information and then never answer their phone when you call them back?
I was talking to a wedding professional the other day and after listening to his frustration on this very topic, he said, "I'm a pretty darn good salesperson but I can't get this generation to call me back. Even after I've had an initial conversation with them and they loved what we offered, I follow up and nothing. No email response, no return phone call. We even offer free wedding planning services when they book with us..still nothing."
I asked him what he does with the lead after they don't call back? Can you imagine what he said? I toss it! After pulling my jaw up off the ground I had to respond with some "tough love."
He didn't like what I had to say but acknowledged that it was true. Millennials do not return phone calls or answer their phone! And if you think that because they're not returning your phone call means that they're not interested and the lead is dead, you're sorely mistaken.
So what should you do?
The key is to keep reaching out but NOT on the phone. Stay on their radar with