PART 02 · Marketing decisions
Wedding Marketing Software or a Human Marketing Team: Which Fits?
Choose marketing software when you want the connected workflow and can guide the decisions. Choose human management when you also want people to prepare the plan, coordinate execution and review what happens.
List the decisions that keep coming back to you
Start with the work that is using your time: finding ideas, reviewing images, choosing an offer, connecting the lead page, answering inquiries or assessing advertising. A tool can reduce repetitive work, but the business still needs accurate goals and someone responsible for approvals.
If you know the audience and message but need help producing and organizing marketing, software may fit. If you keep postponing the strategy or coordinating several moving pieces, the missing service may be human planning and execution. Name that need before comparing a feature list.
Understand the software package
The current $59/month package includes the WeWed Marketing & CRM workspace and technical support. It connects 28 days of monthly social content, a weekly SEO article, a lead generator, email follow-up, advertising tools and client organization. You share business information and authorized assets, review drafts and provide required connections and approvals.
Its optional 14-day free preview lets you see created drafts before starting paid service. Posts and ads cannot publish or run in the preview. Starting paid service is an explicit choice rather than an automatic trial charge. Review current terms at signup.
Understand the human-managed package
BMG’s $249/month package adds a team that prepares, launches and oversees a 90-day marketing plan, with human interaction, results review and monthly strategy meetings. WeWed remains the shared workspace where you can see the work and request changes.
The roadmap does not create a 90-day contract: service is month to month, with no long-term commitment. Human-Managed Marketing has no free trial. Your participation still matters for accurate business information, brand permissions, content approvals and choosing the advertising budget.
Budget for the whole workflow
Advertising media spend and external-provider costs are separate from the subscription. Choose the amount you want to spend and approve the campaign. No subscription purchase should be mistaken for permission to charge an unlimited advertising budget.
Keep an existing CRM when it serves your business and supports the connection you need, or use the CRM included in WeWed. Confirm the integration method and what transfers before moving live client work. The right package should simplify the actual journey rather than add a disconnected task.
Use a consultation to test the fit
Bring one example of a lead you want more of, one point where follow-up falls behind and one recurring marketing task you want to hand over. Ask Melanie West how the package would handle that example from discovery through a booking and the post-event review request.
Agree how you will judge progress: relevant inquiries, timely responses, consultations and confirmed outcomes. Search rankings and bookings vary; the useful commitment is a clear scope, an understandable workflow and regular review of the work.