PART 03 · Investment
What Does an Outsourced CMO Cost for a Wedding or Event Business?
The cost of an outsourced CMO depends on the leadership and implementation included. Compare the complete engagement: management fee, advertising spend, production, software and the time your team must still contribute.
Use salary comparisons carefully
Salary.com reports an average U.S. Chief Marketing Officer salary of $374,298 per year as of October 1, 2026. Compensation varies by company size, location and experience. A national executive salary benchmark is context, not a quote for hiring someone into your particular venue or event company.
An outsourced engagement is also a different arrangement. You are buying a defined share of leadership and delivery rather than a full-time employee. Compare responsibility and access, not just the difference between two price tags.
Know what BMG’s monthly fees include
Brand Presence is $1,495 per month for content and visibility. Booking Growth is $2,995 per month and adds managed campaigns, landing pages and stronger lead follow-up. Outsourced CMO is $4,995 per month and adds weekly leadership, a rolling 90-day roadmap, vendor coordination and a focused conversion project.
Each plan includes FREE WeWed.io software during the paid subscription. Plans renew monthly until canceled. Review the current pricing page for campaign limits, meeting frequency and exact deliverables before choosing a service.
Separate management from media and production
Advertising spend is separate from BMG’s service fee and requires approval. Booking Growth includes campaign management within up to $5,000 in monthly media spend; Outsourced CMO includes management within up to $10,000. Those figures are management limits, not included advertising credits.
Original photo or video production, third-party costs and work outside the plan need separate budgeting. Ask for a complete monthly investment view so an attractive management fee does not hide the cost of putting the plan into action.
Decide what the investment must accomplish
Start with the bookings or operational improvement the business needs, then examine the economics. As an illustration, divide the total monthly marketing investment by the contribution remaining from an additional booking after its variable delivery costs. That gives a planning threshold; it does not predict how many bookings a campaign will generate.
Consider timing as well. Event businesses can have a long gap between the first lead, the deposit and delivery. Agree which early measures will show progress while booked revenue develops. A consultation should clarify the scope, budget and review process before you subscribe.
Source
Salary.com: U.S. Chief Marketing Officer salary, October 1, 2026