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2 Tips on Marketing to Mother of Bride/Groom for Their Special Gown

The big day is on the horizon and the Bride is set to choose her gown. Also wanting to look their best is the Mother of the Bride and Groom. The bride is the centerpiece of any wedding, but the mothers have also looked forward to this day as one they will always remember and want to feel beautiful as well. As a boutique who caters not only to the bride how can you capture the attention of the moms? It's all in the marketing.

Here are some ideas to keep in mind.

  • Remember that just like the bride each mother has a different idea of how they want to look. Every mother, like the bride, have different body shapes and personalities. As a wedding boutique make sure to acknowledge this difference and encourage everyone to embrace their own ideas of the look they personally are going for. Showcase different looks on your webpage along with the colors that each gown comes in. Give ideas of what will enhance their look with accessories such as shoes or jewelry that you sell in your boutique. Have on your webpage if possible, a size guide that will help them determine the size they may need to get. The more information you can offer is a bonus and will keep them from looking elsewhere.

  • Using your blog articles on your website is a great way to educate your followers and get new followers to check your boutique out. Write articles that will be a benefit to your readers. Give them ideas of how to look their best on the big day. Let them know what shape looks good on what body type and so forth. Use photos that are clear and go with the subject of your blog article. Do not forget about social media such as Instagram and Facebook. Especially now when people are starting their search from home (hello Corona Virus) is it important for you to build up momentum using these important platforms. So be consistent with your posting and make sure the posts are relevant and attention grabbing.

The bride is always made to feel beautiful on her wedding day and although not the focus the mother of the bride and groom are still an important factor of the day. Don’t forget to include them in your marketing. Need someone to take this task of your plate? Let us do it for you! Check out our Social Media Packages here.


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