With the world in a state that we are growing accustom to how do you pivot your message to keep your company in the game when it comes to the growing trend of mini weddings? With the virus still limiting the number of guests a couple can have at their wedding and reception many couples are turning to the trend of a mini wedding.
Here are some tips to keep you in the loop as couples search for their mini wedding needs.
Couples being unsure of what the future holds for holding a large wedding/ceremony are moving forward with their plans because they do not want to wait to start their lives together. Be sure to be on the list of wedding professional who are offering their services to support this growing need. Bog articles, Facebook and Instagram posts are imperative to keeping yourself in the running.
Offer the whole package. Make sure when you market that what you offer and don’t offer is clear. Mini weddings are a package deal. Prepare different levels of packages that offer different services. For instance, a couple may want to have the Venue, flowers, photographer, reception food, etc. Included in the price. While another couple may already have some of the details like photographer and flowers taken care of. Be flexible with each couple as they are not wanting the same things.
Email marketing is a great way to keep your brand on the minds of those who know you and new potential clients. Offer an incentive for signing up for your emails. It can be monetary, or it could be tips and trends. For instance, you could offer a percentage off a service or it could be an offer of getting great ideas sent to them via email. Whatever it is that you decide, be sure to make it a benefit for them to sign up.
While we grow accustom to the “new way of doing things” don’t let your name lose its spot in the competition. Keep yourself on top as the expert in your field. Still feeling apprehensive about how to navigate this task? No problem that is what we do. Let us set you up as the expert and you take care of the bookings. Check out our Social Media Packages here.