Engaged couples are looking for the newest, latest and most unique ideas for their big day. Brides and grooms are wanting to stand out from all the other weddings that they may have attended in the past. How do you as a wedding professional attract these couples to your business? Check out the tips below.
What are some of the essential content marketing tips to follow as a wedding professional?
Be In The Know. Do your research and know what people are looking for. Set yourself up as the expert. Interact with your audience through social media. Post to your Facebook and Instagram on a regular basis. Ask your follows what they are doing and communicate your ideas with them as well.
Graphics! Good photos and general graphics are essential when it comes to making your content pleasing to engaged couples and thus moving them down the sales funnel. Make them feel the emotion that you are trying to convey! Emotion is what gets people motivated!
A purpose. Simply writing is not enough. Write to attract brides and grooms, and ultimately, write to educate them. More than anything, engaged couples want information and inspiration when they are online – and good content can create a bridge between their needs and what you sell.
Don't have time to worry about all of this? Don't worry! We'll do it for you. Why not go to our packages page and let's discuss how our wedding marketing services can help you book more weddings.