Engaged couples are looking for the newest, latest and greatest ideas for their big day. Brides and grooms are wanting to stand out from all the other weddings that they may have attended in the past. How do you as a wedding professional attract these couples to your business? Read on below for some ideas.
What are some of the essential content marketing tips to follow as a wedding professional?
Data, data, data. Do not go blindly into the dark night of writing content that is not based on real data. Your Google Analytics is a treasure trove of goodness in terms of free data. Yes, Google Analytics can feel intimidating – but once you get the gist, you will be able to extract all sorts of information on who your visitors are and what they actually like to see and read on your site.
Graphics! Good photos and general graphics are essential when it comes to making your content pleasing to engaged couples and thus moving them down the sales funnel. Make them feel the emotion that you are trying to convey! Emotion is what gets people motivated!
A purpose. Simply writing is not enough. Write to attract brides and grooms, and ultimately, write to educate them. More than anything, engaged couples want information and inspiration when they are online – and good content can create a bridge between their needs and what you sell.
Don't have time to worry about all of this? Don't worry! We'll do it for you. Why not go to our packages page and let's discuss how our wedding marketing services can help you book more weddings.