Facebook has always been a gold mine for wedding marketers, hasn’t it? Even with competition from popular social media platforms like Snapchat and YouTube, Facebook is truly ahead of the game. That’s why wedding marketers, caterers, florists, DJs, photographers, and numerous other wedding vendors all use it promote themselves and their enterprise.
Calling Facebook ‘the best of the lot’ is not fallacy-we can promise you that. The good thing about this platform is the fact it’s here to stay and with each passing year, it only gets bigger. There are so many ways you can use Facebook to see an appreciable boost in your business and we’ll point them out for you today!
Have a read of the tips below to see what we mean. They are simple things, but they can really give your business that push it needs to see growth.
· Know the Right Category to Choose. Not Everything Will Work Well for Your Business
Let’s get one thing straight: Your business page is NOT your personal profile page. It doesn’t matter whether you’re a wedding florist or you sell bridal gowns; your business page is primarily meant to attract customers. There’s a stark difference between the two, from the way you set them up to the way they look.
You see, when you create your business page, be sure you do so under a particular category. You have about 6 options to play around with and the one you choose should ideally be tied to the nature of your business.
Your business will probably fall under the ‘Local Business’ category. Always be mindful of the category you choose because each has features that may or may not bode well for your type of business.
· Grab a Vanity URL
Optimizing your Facebook business page is imperative, and since there’s a wealth of ways you can do this, it’s only logical for you to start with the ones that yield the best results. One of the first things you should do when setting up your business page is to get a vanity URL. What’s that, you ask?
Think of a vanity URL as a particular type of URL that’s very unique. Its main purpose is to make it easier for users to remember and find a particular page of your website. So, if you’re a marketer for wedding venues, a vanity URL is the surest way to have potential customers clicking on your website or blog. You can say it’s specifically branded for marketing purposes.
Another reason a vanity URL is so necessary is because it’s really great for SEO, which is itself an indispensable element of social media marketing. For example, if you aim to attract engaged couples, you’ll have to stand out from your competition, right? Well, using a vanity URL means your business profile is easier to search on BOTH Facebook and Google.
· Those Photos NEED to be Optimized
High-quality photos are all you need here. Just think about it: Isn’t every social media platform you know HIGHLY visual?
Use your logo for your profile image, not a picture of yourself-but this is only necessary if you’re a brand. Remember, your photos are probably the first things to grab hold of your readers’ attention.
Let’s say you’re marketing for a wedding florist, you’ll want to utilize amazing pictures of beautiful and colorful flowers that showcase your client’s talents, right?
So, use pictures to showcase what your brand is all about. Use great photos to tell your potential customers who you are, what you do and why they need your services. And always have fun while you do this. In the end, that’s what marketing is really all about, no?
Bridal Marketing Group certainly agrees with this. And doing this all seems too daunting a task, we’ll gladly step in and handle it for you. We have more than enough marketing packages to cater and tend to all your marketing needs! We’re talking about SEO blog writing, website design, email marketing, postcard advertising and so much more. All you need do is contact us!