Thinking about a topic to write on for a social media post can be so hard, but not as hard as figuring out the exact content length that will be appropriate. And this is true regardless of the kind of post you intend to make.
Are you in the wedding business? Do you dish out wedding marketing tips for a loyal fan base that you don’t want to see dwindle? Do you want to attract engaged couples to check out the services you offer? Well then, it’s imperative you understand what the perfect social media post length is.
You wouldn't want to bore your readers with a post that’s too long, would you? Or maybe one that’s so short it fails to convey your message? Also, different networks operate with different 'best practices' which are constantly being updated. This is why we ensure you don't miss out on any new changes with our posts like this. See, Bridal marketing Group always has your back!
When talking about post lengths for your Instagram and Facebook pages, you shouldn't neglect the power of good captions for your images. Good captions drive traffic to you and promote your wedding business.
Let's now see the post length best practices for Instagram and Facebook in 2020.
Caption Length on Instagram
Instagram is a social network where images and videos take the center stage, unlike the others. Wedding vendors, in particular, have found much success on this platform. Wedding caterers, wedding DJs, wedding photographers, and more all make good use of this, and so should you! In other words, it is media-centric. However, in order for you to get an optimal engagement with your followers, you need to add a caption to all your media posts.
As it stands today, Instagram captions can reach up to 2,200 characters with the whole post containing up to 30 hashtags. These 2,200 characters will obviously require your readers to click the 'see more' button to be able to read everything.
You will want to keep your Instagram short and captivating. In view of this, the Instagram team reccomends keeping captions under 25 characters. With this, the whole of your caption will appear in your Instagram feed.
Post on Facebook
Facebook is the biggest network on the net with a growing count of over a billion users. This gives a wide reach for your posts.
So, Facebook posts can have up to 63,206 characters, which no one is likely to read through a post this long. This is because most people just scroll through the many Facebook posts on the go and won't have time to read through your lengthy post.
To keep your posts short and clear, they shouldn't have more than 40 to 50 characters. This was confirmed by Jeff Bullas and HubSpot (a marketing company).
Conclusion
Since the aim of your posts is to draw the attention of your audience to your products or services, not doing so with the right post length will ruin your message altogether. Following the tips in this article will help you prevent this.
But if you still need professional help, Bridal Marketing Group is here for you! Reach out to us and we'll utilize our trove of packages to make you stand out in a sea of wedding businesses. We offer social media marketing, SEO blog writing, email marketing, website design, retargeting ads, postcard advertising.