Blog articles have always been a way for people to find new and exciting tips and trends. Now with the Corona Virus people are searching online more than ever. Businesses in the Wedding Industry are using blog articles to reach couples who are planning their wedding. How long should these articles be to make sure that they are effective?
Here are some things to keep in mind.
People who are searching for information for a wedding are wanting to find ideas that will make their day extra special. This being said you don’t want to overwhelm them with too many options. A blog article should motivate a person to want to keep coming back to your site for more ideas. It should have relevant content that matches the title of the article. Using words that people are searching for is also an important item to not overlook. For instance, if couples are looking for micro wedding ideas be sure to add the words “micro wedding” or “mini-wedding” could be another option. At the end of your article having a way for them to link back to your webpage so they can get more information is also a must.
Blog articles are effective when they contain information that gets people excited about what they are reading and want to read more. Articles between 200 to 500 words will keep the persons interest without being to wordy and overwhelming. Make sure to also include a picture that will say a lot and add to the theme of the article. Don’t lose your reader because they see the photo and subject don’t match. People want to trust that you’re the expert in the field that you are in and that they can be confident in your abilities. Having your blog article tab on your website in an easily found location will make it quick for your readers to come back to find your next article. Also, don’t forget to have articles on a regular basis. Having an article on a weekly basis will keep your blogs fresh and exciting for your followers to read.
These are just a couple of ideas for using your blogs in a way that will keep people coming back to your site. The more people come back to your site the more clients you could be booking. Need some help when it comes to writing and keeping your blogs up weekly? Check out our Social Media packages here.