Wedding businesses must be on social media in order to stay relevant to engaged couples – and perhaps even more so since brides and grooms search for wedding inspiration and vendors online on Instagram and Facebook daily.
How can you make the most out of Facebook advertising for your wedding business? Here are a few tips:
Create custom audiences. This is one of the most powerful tools behind Facebook ads. Custom audiences allow you to narrowly target future brides and grooms in your specific area. This ensures that you reach those couples who are most likely to actually buy your services. Play around with these audiences a little and you will get amazing ROI from your Facebook ads investment.
Use the Facebook pixel to retarget. This is also extremely powerful when used the right way. The Facebook pixel can easily be installed on your website to track brides and grooms when they land there from Facebook. Once they go to leave your site, an ad you have created specifically for them will pop up. This can be used in so many ways to retarget couples who might have fallen out of the sales funnel you have created for them!
Use lookalike audiences. This feature allows you to create lookalike audiences based on audiences that have already shown a lot of potential in previous campaigns. The great advantage of this is that you will be able to tackle new audiences. For example, if you've originally targeted engaged couples ages 24-35, you can change the age group and easily develop a new set of leads.
Create engaging ads. There are a ton of techniques to use when creating ads – but if we have to narrow it all down to two characteristics, then they would be excellent images (the kind that inspire brides) and converting copy. Don’t be afraid to run A/B tests to see which of the options you come with actually performs the best!
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