As a wedding professional, starting a blog for effective marketing can be quite overwhelming. No need to worry, because Bridal Marketing Group is here to take care of this for you. We'll guide you on how to handle the marketing aspect of your bridal business; Below are practical ideas for your blog posts.
· Provide Value: Remember, you are not just selling yourself and your business; you're also enlightening your audience and potential clients on how to make the best use of their time and resources when planning a wedding. Write blog articles on choosing the right wedding flowers, reception ideas, choosing the right wedding dress and location, etc. Offer suggestions that are relevant and exciting and keep the audience engaged and coming back for more.
This will boost your credibility and generate traffic.
· Answer Questions: Again, your knowledge as a wedding professional comes into play here. Engaged couples normally ask questions through emails or social media pages. Pay attention to those questions and answer them in your blog posts. Another idea might be to take those questions and write blogs on them with appropriate answers and solutions?
· Share a “Before” and “After” Story: Write a blog post about an experience you had as a wedding planner with a couple. You can tell of the challenges the couple faced before the wedding; talk about how you helped resolve their problems and made their dream wedding a reality. Just keep in mind that you'll need the permission of the couple before writing their story, even if they are anonymous. If possible, invite the couple over to put their thoughts in on the story and help make it more authentic with details you didn't know about.
Sharing such a story serves many purposes. It's a creative way to help your customers picture their wedding through the eyes of your experience.
These are just a few great ideas. If you need help putting them into practice, contact Bridal Marketing Group. We'll help you out while you take care of what makes you an expert in your field.