Just like every other wedding profession that has had to change the way they do things Wedding DJ’s have had to pivot their message as well. With Corona Virus still lingering around us couples have had to change the way they may have first pictured their wedding day. How do you as a Wedding DJ make sure that you are staying on the top of people’s go to DJ list?
Here are some tips to consider.
Use your website to market what you have to offer. Make sure you are easily accessible and have a webpage that will inspire people to use your service. If people can find you but than once they are on your webpage and cannot find the information that they are looking for they will lose interest and find someone else. Also be sure that your website is easy to move around from page to page and has up to date information. Showcase some of the work that you do and some of the things that set you apart from your competition. Having a place to book and make payments is also a great idea to make your website a one stop shop.
Social Media is another way that you can keep potential clients informed as to what you have to offer. Using your Facebook and Instagram to market to potential clients is a good way to reach people who are looking for a DJ for their wedding day. Put live videos of what you do. Perhaps a sample of a wedding that you DJ’d previously. Use these avenues to feature an upcoming event. For instance, have a virtual event that you can invite couples to so that they can sample some of the things you would offer in a wedding package. This gets the couples engaged in your media and hopefully will get them excited to book with you.
Do you have a current blog article on your website? If not, now would be a good time to get one added. If you do have one, how often are you writing articles? It is good to offer tips and ideas in the form of blog articles. If written correctly using SEO (search engine optimized) words couples looking for a wedding DJ will quickly be able to find your blog and then be able to link to your website to find more information about you and make a booking.
As you can see keeping current on Social Media and Blog articles is a must in the day and age that we are in. More and more people are flocking to the internet to research and find the perfect companies to use for their wedding day. Make sure that they find you! Need some guidance? Look no further! Check out our Social Media Packages here.