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Tips to Market to Brides Who Want a Non-Traditional Gown

The world of wedding gowns is large and changing trends make it even more difficult to keep up with.  There are so many different styles, colors, shapes and lengths.  With brides looking for the latest and greatest how do you stay out in front as a Wedding Professional to draw in more brides to your store and have them recommending you to all of their friends and family who have weddings in the future?